Cookie Policy
Last updated: 22/08/2026
1) Introduction
This Cookie Policy explains how New kenshi uses cookies and similar technologies on New kenshi.
It should be read together with our Privacy Policy, which explains how personal data is collected, used, shared, stored and protected.
This policy applies to visitors and customers located in United States, United Kingdom, Canada, Australia, New Zealand.. Because the website operator is established in France and the website serves customers in Ireland, applicable European Union, French and Irish rules concerning cookies, similar technologies and personal data may apply.
In Ireland, the use of cookies and similar technologies is governed in particular by the European Communities (Electronic Communications Networks and Services) (Privacy and Electronic Communications) Regulations 2011, as amended, together with the GDPR where personal data is processed.
2) What Are Cookies and Similar Technologies?
Cookies are small text files stored on a computer, smartphone, tablet or other device when a website is visited.
This policy also covers similar technologies, including:
- Local storage and session storage;
- Pixels and web beacons;
- Tags and scripts;
- Software development kits;
- Device identifiers;
- Link decoration and conversion identifiers;
- Other technologies that store information on, or access information from, a user's device.
The Irish rules concerning access to or storage of information on a user's device may apply regardless of whether the information concerned constitutes personal data.
3) Consent and Legal Basis
Under the Irish ePrivacy rules, consent is normally required before information is stored on, or accessed from, a user's device through cookies or similar technologies.
Consent is not required where an applicable statutory exemption applies, including where a technology is strictly necessary to provide an information-society service explicitly requested by the user or is used solely for the purpose of carrying out the transmission of a communication over an electronic communications network.
This may include, where the statutory conditions are satisfied, technologies necessary for functions such as the shopping cart, checkout, authentication, security, payment routing, load balancing or storage of the user's privacy choices.
Analytics, advertising, conversion-tracking, remarketing, audience-measurement and other non-essential technologies are not activated before valid consent where consent is required.
Users may accept optional technologies, reject them or choose individual categories through the cookie banner or the “Manage cookies” tool available on the website.
Consent must be freely given, specific, informed and unambiguous and must result from a clear affirmative action.
Refusing or withdrawing consent does not prevent access to the main website or the ability to purchase products, although certain optional features may no longer be available.
The absence of a choice is treated as a refusal where prior consent is required. Closing the banner, ignoring it, scrolling or continuing to browse does not constitute valid consent. Optional consent settings are not pre-selected.
4) Categories of Cookies and Similar Technologies
| Category | Purpose | Consent | Typical duration |
|---|---|---|---|
| Strictly necessary | Security, authentication, shopping cart, checkout, payment routing, fraud prevention, load balancing and storage of privacy choices. | May operate without consent only where an applicable statutory exemption applies. | Session or for the period strictly necessary for the relevant function. |
| Preferences and functionality | Remembering language, country, currency, display preferences and optional website features. | Consent where required, unless the technology is strictly necessary to provide a feature explicitly requested by the user. | Session to 12 months, depending on the function and provider. |
| Analytics and performance | Measuring visits, traffic sources, page performance, errors, conversions and website usage. | Prior consent where required. In Ireland, analytics cookies are generally treated as requiring consent. | Session to 24 months, depending on the provider and configuration. |
| Advertising and personalisation | Measuring advertising, attributing conversions, limiting repetition, creating audiences, remarketing and personalising advertisements. | Prior consent where required. | Session to 24 months, depending on the provider and configuration. |
The exact cookie names, providers, purposes and current retention periods are displayed in the cookie banner or “Manage cookies” tool where this information is available.
5) Technologies and Providers Used on the Shopify Website
Depending on the store configuration and the choices made by the user, the website may use technologies provided by:
- Shopify: essential store, security, cart, checkout, payment, fraud-prevention, localisation and platform functions;
- Google Analytics: website traffic and performance measurement, where enabled and consented to where required;
- Google Ads: conversion measurement, advertising attribution, remarketing and audience functions, where enabled and consented to where required;
- Payment providers: providers displayed at checkout, which may use technologies necessary for payment, authentication, security and fraud prevention;
- Customer-service, review, email or other Shopify applications: only where those services are installed and activated on the relevant store.
Further information about Shopify's use of cookies and personal data is available in Shopify's Cookie Policy and Consumer Privacy Policy.
6) Google Analytics, Google Ads and Consent Mode
Where enabled, Google Analytics may be used to measure website usage, traffic sources, interactions, conversions and performance.
Where enabled, Google Ads technologies may be used to measure conversions, attribute advertising results, create audiences, limit advertising frequency, conduct remarketing and personalise advertisements where legally permitted.
For users in Ireland, Google Analytics, Google Ads and similar non-essential measurement or advertising technologies are not activated in a manner requiring prior consent until that consent has been obtained.
The website may use Google Consent Mode to communicate the user's consent choices to Google tags. The behaviour of Google tags may adapt according to the selected consent settings.
Consent Mode does not replace the requirement to obtain valid consent where consent is legally required.
Further information is available in Google's cookie information and Privacy Policy.
7) Cookie Retention and Consent Records
Cookies and similar technologies are retained only for as long as reasonably necessary for their stated purpose and in accordance with applicable legal requirements.
Session technologies normally expire when the browser is closed. Persistent technologies remain for the duration specified for the relevant technology or until they expire or are deleted by the user.
For users in Ireland, the website generally limits the period for which a cookie consent choice remains valid to no longer than approximately six months before requesting a renewed choice, unless a different period can be objectively justified or applicable law or regulatory guidance changes.
The duration of individual cookies may differ from the duration of the record of the user's consent choice.
Consent records may be retained for an additional period where reasonably necessary to demonstrate compliance with legal obligations.
8) Managing or Withdrawing Your Choices
Users may change or withdraw their choices at any time through the “Manage cookies” link, cookie icon or consent-management tool available on the website.
It must be as easy to withdraw consent as it is to give it.
Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
Cookies may also be deleted or blocked through browser settings. Blocking strictly necessary technologies may prevent the shopping cart, account, checkout, security, authentication or payment functions from operating correctly.
If a user withdraws consent, non-essential technologies covered by that withdrawal will no longer be used for future storage or access except where another lawful exemption applies.
9) Third-Party Cookies and International Transfers
Some technologies may be placed or accessed by third-party providers acting on behalf of New kenshi or, in certain circumstances, acting for their own purposes.
These providers may process information in countries outside Ireland or outside the European Economic Area.
Where personal data is transferred outside the European Economic Area and the GDPR's international-transfer restrictions apply, appropriate safeguards are used as described in our Privacy Policy.
These safeguards may include an adequacy decision adopted by the European Commission, Standard Contractual Clauses and appropriate supplementary measures, or another lawful transfer mechanism.
Third-party providers remain responsible for their own processing activities where they act as independent data controllers.
10) Rights and Rules — Ireland
10.1) Irish ePrivacy Rules
In Ireland, the use of cookies and similar technologies is governed principally by the European Communities (Electronic Communications Networks and Services) (Privacy and Electronic Communications) Regulations 2011, as amended.
Information may not normally be stored on, or accessed from, a user's device unless the user has provided consent after receiving clear and comprehensive information about the relevant processing.
The limited statutory exemptions for technologies used solely to transmit a communication or that are strictly necessary to provide a service explicitly requested by the user remain applicable.
10.2) Valid Consent
Where consent is required, it must meet the GDPR standard of being freely given, specific, informed and unambiguous and must be demonstrated through a clear affirmative action.
Pre-ticked boxes, pre-enabled optional toggles, inactivity, silence, closing a banner or simply continuing to browse are not relied upon as valid consent.
Users must be able to make granular choices rather than being required to accept all optional technologies as a condition of accessing the principal website or purchasing products.
10.3) Necessary Technologies
A cookie or similar technology is not treated as strictly necessary merely because it is useful or convenient for New kenshi.
The exemption applies only where the technology satisfies the applicable legal conditions, including where it is strictly necessary to provide a service explicitly requested by the user.
Examples may include technologies required to maintain a shopping cart, authenticate a user, process checkout or provide security functionality directly necessary for the requested service.
10.4) Analytics Technologies
Analytics and audience-measurement technologies are treated as requiring consent for users in Ireland unless a specific lawful exemption becomes applicable.
Accordingly, analytics technologies such as Google Analytics are not activated before the required consent has been obtained.
10.5) Advertising and Conversion Tracking
Advertising, behavioural targeting, remarketing and conversion-tracking technologies are non-essential technologies and require prior consent where the Irish ePrivacy rules apply.
Refusing advertising cookies does not prevent the user from browsing the website or purchasing products.
10.6) Transparency
Before non-exempt technologies are activated, users are provided with clear and comprehensive information regarding the technologies used and the purposes for which information stored on or accessed from their devices will be used.
Where reasonably available, information about the names, providers, purposes and duration of cookies is made accessible through this policy, the cookie banner or the “Manage cookies” tool.
10.7) Withdrawal and Renewal of Consent
Users may withdraw or modify consent at any time through an easily accessible mechanism.
Withdrawal should be as easy as giving consent.
Consistent with guidance issued by the Irish Data Protection Commission, the website generally seeks to renew cookie consent choices after no more than approximately six months, unless a different period is objectively justified.
10.8) GDPR and Personal Data
Where information collected through cookies or similar technologies constitutes personal data, the processing of that personal data is also subject to the GDPR and applicable Irish and French data-protection legislation.
Users may have rights including access, rectification, erasure, restriction, objection and data portability, subject to the statutory conditions and exceptions.
Further information is provided in our Privacy Policy.
10.9) Complaints
Users are encouraged to contact New kenshi first at contact@kenshiblades.com so that we can investigate any concern concerning cookies, tracking or personal data.
Data Protection Commission (Ireland)
Website: https://www.dataprotection.ie
Where the Irish Data Protection Commission is competent, users may lodge a complaint concerning the use of cookies, tracking technologies or personal data.
As NOITAKY Matthieu is established in France, the French data-protection authority may also be competent for certain processing activities carried out in the context of that establishment.
11) Policy Updates
New kenshi may update this Cookie Policy to reflect changes in the website, technologies, providers, regulatory guidance or legal requirements.
The date of the latest update is displayed at the top of this page.
Where a material change affects the purposes for which consent was obtained or otherwise requires renewed consent, users will be asked to make a new choice before the relevant non-essential technologies are used.
12) Contact
Website operator: NOITAKY Matthieu
Address: 17 rue de l'Amazone, 44470 Carquefou, France
Email: contact@kenshiblades.com
For additional information about personal-data rights, please consult our Privacy Policy.